On my way back from Hiroshima, I discovered a new beer that I had never heard of, Miyajima Beer. I saw it at the station and since I’m a sucker for trying new types of beer, I thought I would give it a try. I was sadly disappointed. It was a ji-biru and not a craft beer that I had hoped to have. Then again, it could just be that I didn’t enjoy the beer because it isn’t the style that I like.
The Caramel Blonde is, as the name says, an infusion of caramel into a blonde beer. The colour, from what I could make out from the can, was definitely not a blonde. It was darker due to the caramel but the flavour was too sweet. There was no hop flavour to the beer and I was a bit disappointed. It felt like I was drinking a sweet American beer, and not something I would enjoy these days.
Miyajima Beer has the potential to improve and I only tried one of their beers. This by no means makes me an expert or an authority on their beers. I can only say that based on my own personal preferences, the Caramel Blonde is not my drink. I might give them another try, but compared to Kure Beer, if I had to make a choice, I’d choose Kure Beer.
Note: Ji-biru is synonymous with craft beer in Japan, but that is changing. Ji-biru is literally translated as “local beer” and is often a gimmick of a local town trying to get people to buy souvenirs. Craft beer, as a name in katakana, is growing and serious companies are trying to use it as a mark of quality.
- Miyajima Beer (Official Site – Japanese Only)
- Miyajima Beer (Official Facebook Page – Japanese Only)
I don’t drink beer so I’ll leave the tasting to you. But I really like how unique the design for the craft beer cans are laltely! Maybe you can start taking a picture of beer cans and start a photo gallery or something. That would be awesome 😉
I like the craft beer cans, but this one just feels too touristy to me… 🙁 Love the Yona Yona Ale one. Somehow I think Shinshu is a good region for beer in Japan.
PS: I could probably start that gallery now, but need a better way to do it than here on the blog. I could also use a nice light box for these sorts of photos.
I’m not quite sure I know where Shinshu is, but you’re probably right. I think this Miyajima one may feel too touristy for hard-core fans (i.e. beer snobs…haha, just kidding!) but to me it just looks like a really great design (meaning simple) with hints of Miyajima (the deer and momiji). I like it. And I like the idea of you starting a gallery even more! Maybe start a beer tumblr? That would be simple and easy to update 🙂
I am a beer snob… … 🙁 I don’t want to be, but when you want something interesting, it is VERY hard to avoid being a snob.
The basic design is nice but the only problem with design is that one person’s taste is never the same as another person’s taste. 🙂
Beer tumblr? Maybe… … but I have no time! 🙁